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SSITUATION
La Pentola will open its doors to the public in November 2023, making it crucial to establish a corporate identity that strengthens its brand positioning.
The goal of this project was to craft a corporate image that not only resonates emotionally with consumers but also effectively communicates the mission of the business.
SOLUTION
A freehand, hand-drawn style was selected as the final approach for La Pentola’s logo.
We secured final approval for the logo, its grid-based variations, and the illustrations created by Natasha Jose, all designed to enhance the brand’s visual identity. Additionally, we finalized the color palette selection.
Our objective was to ensure that the logo and illustrations accurately and appealingly represent La Pentola’s values and essence, ready for implementation across various applications and media.
RESULTS
The outcome of the project is a corporate identity that, through handcrafted typography and carefully designed visual elements, introduces a playful and artisanal touch. This identity immerses La Pentola’s visitors in a unique culinary laboratory experience where flavors, creativity, illustrations, and culinary art merge seamlessly and memorably.
