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NOUR COLLECTIVE
Nour Collective illuminates the small, forgotten rituals that help individuals reconnect with themselves. These moments of personal love make each day significant, leading to a more fulfilling life. Nour Collective California houses a curated selection of personal care brands.
Brand Creation
Brand Identity
Branding
SITUATION
Nour Collective faced the challenge of creating a clear and cohesive brand identity in a competitive market. The primary need was to develop a creative strategy that defined its archetype and messaging tone—key elements for establishing effective and future-proof communication. Additionally, there was a need to design a distinctive logo based on a thorough analysis of competitors to ensure a strong and unique visual presence.
SOLUTION
To address these challenges, we implemented a comprehensive strategic plan:
Development of Brand Archetype and Messaging Tone
We defined a brand archetype that aligned with Nour Collective’s values and vision, creating a cohesive and appealing messaging tone for its target audience.
Logo Design
We crafted a logo that encapsulates the essence of Nour Collective, supported by a detailed competitor analysis to ensure its uniqueness and market relevance.
Extension of Communication Strategy
We proposed and executed a comprehensive study of the brand’s communication strategy, encompassing both its philosophical and communicative dimensions. This extension aimed to establish a strong and cohesive market position.
RESULTS
Nour Collective now boasts a clearly defined archetype and messaging tone, strengthening its communication and connection with its target audience. The in-depth study of its communication strategy provides a solid foundation for market positioning, integrating philosophical and communicative aspects that reinforce its identity and purpose.
